Essential Principles of Questionnaire Design

  1. Target the vocabulary and grammar to the population be surveyed.
  2. Avoid ambiguity, confusion, and vagueness.
  3. Avoid emotional language, prestige bias and leading questions.
  4. Avoid asking about future intentions.
  5. Don’t assume the respondent is an expert on themselves (unless you have no choice).

Each rule of thumb will be explained in the next blog posts so watch for those upcoming posts…

Source: Analytictech


~ by anthonyhalim0825 on July 16, 2010.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: