Essential Principles of Questionnaire Design
- Target the vocabulary and grammar to the population be surveyed.
- Avoid ambiguity, confusion, and vagueness.
- Avoid emotional language, prestige bias and leading questions.
- Avoid asking about future intentions.
- Don’t assume the respondent is an expert on themselves (unless you have no choice).
Each rule of thumb will be explained in the next blog posts so watch for those upcoming posts…